media

Marrying PR & Social Media

Marrying PR & Social Media

Rewind back half a decade and you’ll see how PR teams held influence over the mass media and how they ruled product launches, new releases and campaigns. Today with the dominance of social media, it is a very different story.

What Does the End of Print Media Mean for Thailand?

What Does the End of Print Media Mean for Thailand?

As Thai consumers become more tech-savvy and are embracing the ease and benefits of scrolling through their news feeds, print media is rapidly declining.