marketing

Ephemeral Content and Amplifying Your Brand Using Instagram Stories

Ephemeral Content and Amplifying Your Brand Using Instagram Stories

With the rise in popularity of ephemeral content; that is the type of content which lasts for only 24 hours and then disappears forever, marketers and brands need to be sure to capitalize on this trend for a killer marketing campaign

Is your Brand Trapped in the Social Jail?

Is your Brand Trapped in the Social Jail?

Brands and organizations often approach agencies asking if they could grow their fanbase, get more likes and make a video go viral, however these aren’t business objectives. This frame of thinking means you are trapped in whats called the ‘social jail’!

Top 15 Things the Internet Couldn’t Stop Talking About in 2017

Top 15 Things the Internet Couldn’t Stop Talking About in 2017

The internet went crazy over events big, small and everything in between. Whether it be ‘BBC Dad’ or Big Shaq’s unexpected fame when he dropped ‘Man’s Not Hot’ – we can all agree it has been a fascinating and eye-opening year for netizens all around the world!

10 Social & Digital Trends to Capitalize on for a Successful 2018

10 Social & Digital Trends to Capitalize on for a Successful 2018

As the end of the year quickly approaches, it’s time to start planning your marketing strategy for a very futuristic and intriguing 2018!

The 10 Most Important Google Ranking Factors You Should Know

The 10 Most Important Google Ranking Factors You Should Know

Ranking high on organic search results is something that every brand, web developer and marketer strives to do. Having your site appear above-the-fold gives your site a higher chance of being visited and at the end of the day generate leads

Marrying PR & Social Media

Marrying PR & Social Media

Rewind back half a decade and you’ll see how PR teams held influence over the mass media and how they ruled product launches, new releases and campaigns. Today with the dominance of social media, it is a very different story.

The App of Everything

The App of Everything

Social media and messaging apps have moved far beyond just providing a means for people to connect with others. They’ve offered the ability for us to access a wider range of services within their own app for killer convenience.

Three Reasons Your Business Needs a Social Media Marketing Agency

Three Reasons Your Business Needs a Social Media Marketing Agency

As your business expands and continues to grow in this ever-evolving digital landscape, there comes a tough decision to make on how social and digital marketing efforts should be handled. Should an in-house team be hired? Or a marketing agency?

Why Brands Should Jump onto the VR Bandwagon

Why Brands Should Jump onto the VR Bandwagon

The sophisticated technology can substantially be used to increase astonishing, awe-inspiring and memorable experiences that can boost engagement for brands.

How Big Data Can Influence your Marketing Campaign

How Big Data Can Influence your Marketing Campaign

For some of us the term Big Data sounds scary and overwhelming. We associate it with substantial mathematical equations and analytics that will precisely determine particular business actions.