With the rise in popularity of ephemeral content; that is the type of content which lasts for only 24 hours and then disappears forever, marketers and brands need to be sure to capitalize on this trend for a killer marketing campaign
Brands and organizations often approach agencies asking if they could grow their fanbase, get more likes and make a video go viral, however these aren’t business objectives. This frame of thinking means you are trapped in whats called the ‘social jail’!
The changes to the News Feed algorithm mean that posts by friends and family coupled with posts that spark conversations on Facebook will appear higher in the news feed while public posts from brands, publishers and pages will be given a lower priority.
The internet went crazy over events big, small and everything in between. Whether it be ‘BBC Dad’ or Big Shaq’s unexpected fame when he dropped ‘Man’s Not Hot’ – we can all agree it has been a fascinating and eye-opening year for netizens all around the world!
Ranking high on organic search results is something that every brand, web developer and marketer strives to do. Having your site appear above-the-fold gives your site a higher chance of being visited and at the end of the day generate leads
Rewind back half a decade and you’ll see how PR teams held influence over the mass media and how they ruled product launches, new releases and campaigns. Today with the dominance of social media, it is a very different story.
Social media and messaging apps have moved far beyond just providing a means for people to connect with others. They’ve offered the ability for us to access a wider range of services within their own app for killer convenience.
As your business expands and continues to grow in this ever-evolving digital landscape, there comes a tough decision to make on how social and digital marketing efforts should be handled. Should an in-house team be hired? Or a marketing agency?
The mood in Bangkok today is somber, grieving and downcast. Out of respect for the passing of His Majesty the King Bhumibol Adulyadej, the entire country is donning black. It is a quiet subdued time in what is normally a bustling Bangkok.