Blog

Dive into the world of social media, digital and tech trends and follow my journey around the world. This blog strings together my passion for both travel and marketing.

Ephemeral Content and Amplifying Your Brand Using Instagram Stories

With the rise in popularity of ephemeral content; that is the type of content which lasts for only 24 hours and then disappears forever, marketers and brands need to be sure to capitalize on this trend for a killer marketing campaign

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Is your Brand Trapped in the Social Jail?

Brands and organizations often approach agencies asking if they could grow their fanbase, get more likes and make a video go viral, however these aren’t business objectives. This frame of thinking means you are trapped in whats called the ‘social jail’!

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Facebook’s News Feed Pivot and What It Means for Brands and Publishers

The changes to the News Feed algorithm mean that posts by friends and family coupled with posts that spark conversations on Facebook will appear higher in the news feed while public posts from brands, publishers and pages will be given a lower priority.

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Top 15 Things the Internet Couldn’t Stop Talking About in 2017

The internet went crazy over events big, small and everything in between. Whether it be ‘BBC Dad’ or Big Shaq’s unexpected fame when he dropped ‘Man’s Not Hot’ – we can all agree it has been a fascinating and eye-opening year for netizens all around the world!

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10 Social & Digital Trends to Capitalize on for a Successful 2018

As the end of the year quickly approaches, it’s time to start planning your marketing strategy for a very futuristic and intriguing 2018!

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The 10 Most Important Google Ranking Factors You Should Know

Ranking high on organic search results is something that every brand, web developer and marketer strives to do. Having your site appear above-the-fold gives your site a higher chance of being visited and at the end of the day generate leads

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Marrying PR & Social Media

Rewind back half a decade and you’ll see how PR teams held influence over the mass media and how they ruled product launches, new releases and campaigns. Today with the dominance of social media, it is a very different story.

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The App of Everything

Social media and messaging apps have moved far beyond just providing a means for people to connect with others. They’ve offered the ability for us to access a wider range of services within their own app for killer convenience.

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Three Reasons Your Business Needs a Social Media Marketing Agency

As your business expands and continues to grow in this ever-evolving digital landscape, there comes a tough decision to make on how social and digital marketing efforts should be handled. Should an in-house team be hired? Or a marketing agency?

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What Does the End of Print Media Mean for Thailand?

As Thai consumers become more tech-savvy and are embracing the ease and benefits of scrolling through their news feeds, print media is rapidly declining. 

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Why Brands Should Jump onto the VR Bandwagon

The sophisticated technology can substantially be used to increase astonishing, awe-inspiring and memorable experiences that can boost engagement for brands.

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Spontaneous Trip To Nakhon Nayok

A few weeks ago, my parents and I decided to take a day trip to Nakhon Nayok which is just under a 2 hour drive northeast from Bangkok. 

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I Vote for Uber

I have always been a huge fan and advocate of disruptive technology and how it can dramatically impact how we live our day to day lives and increase efficiency

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Up Above Cheshire!

I flew over to the UK last month to visit and chill with all my friends I met at Uni! Yep, I missed them that much!

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The 'Truth'

The topic of Fake News has become such a hot topic and has now become a conversation that takes places almost everyday in our lives (especially if you are in the PR and Marketing industry at least).

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How Big Data Can Influence your Marketing Campaign

For some of us the term Big Data sounds scary and overwhelming. We associate it with substantial mathematical equations and analytics that will precisely determine particular business actions.

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Why Patience is a Critical Virtue in Thailand Today

The mood in Bangkok today is somber, grieving and downcast. Out of respect for the passing of His Majesty the King Bhumibol Adulyadej, the entire country is donning black. It is a quiet subdued time in what is normally a bustling Bangkok.

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We Bought a VR Headset on Lazada for 290 Baht

The world’s biggest media companies are making massive bets on the success of VR, and even smaller companies (like our PR agency) are entering the VR market.

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Is Twitter back in the game?

Twitter used to be one of the largest, if not top 3 social media and networking platforms. Today, Twitter somewhat seems to be lost in the crowd

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Communicating Your Brand With Facebook Live

It’s safe to say that social media has disrupted the way in which we consume information, news, and entertainment and how we connect with friends and family

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